Corporate Example

Working closely with Idea Generation, the PR company for Amazon.co.uk NTI gained several high profile page lead articles on the back of the BBC's Big Read.

The BBC's Big Read picked the Lord of the Rings as the UK's favorite book in December after receiving votes from 750,000 viewers

Days before, when figures were released to demonstrate the impact the show was having on book sales, we were contacted by Idea Generation.

We suggested it could be interesting to look at the effect the Big Read had on sales of film adaptations of the top 21 books for Amazon.co.uk.

Idea Generation quickly came back with the information we needed and News Team produced an article which was submitted through our news wires to the national newspapers, not a press release. The storymade several page leads.

To discover how NTI can assist your business please contact

Tel: +44 (0)845 390 8880
Email: corporate@newsteam.co.uk